BEST-XP

BEST-XP · Vienna · since 2018

We create the best experience.

Business development, brand and go-to-market for food, tech and music. With a growing focus on music through our own label, the Strasser Music Group.

Austria · Germany · CEE · USA

What we do

Three industries. One partner who knows how to sell in them.

We work with corporates and start-ups on the parts that decide whether a product lands: positioning, brand, partnerships and sales. Together with selected partners in Austria, Germany, Central Eastern Europe and the USA.

Music

Focus

Label services, distribution and sync licensing through the Strasser Music Group, plus artist development for acts in the German-speaking market.

  • Release strategy
  • Distribution
  • Sync & licensing
  • Artist branding
  • Industry network & PR

Artists: ANTO, NIKOTIN, Kevin Cool, Veritate, EMI WIDE, ARRIE, MaxFinn and more

Food

Business development and sales for food brands entering Central and Eastern Europe, from listing strategy to the first retail partners.

  • Business development
  • Sales in CEE
  • Food brand development
  • Retail marketing

References: NOMOO, CAJU.BIO

Tech

Customer and employee experience: surveys, feedback terminals, market research and data analytics. Partner of the HR-tech company TeamEcho.

  • CX & surveys
  • Feedback terminals
  • Market research
  • Data analytics
  • HR tech

References: Lufthansa, Welser Profile, Daikin

Part of BEST-XP

Strasser Music Group

An independent music company from Vienna. We release, distribute and license music, and we build artists who can carry a brand.

For music supervisors, agencies and brands we keep a fully tagged sync catalogue with masters, ISRCs, writers, lyrics and clearance contact in one place, with one point of contact for the licence.

28Tracks in the sync catalogue
11Artists we release and develop
DE · ENVocals in German and English

Roster & releases

  • ANTO
  • NIKOTIN
  • Kevin Cool
  • Veritate
  • EMI WIDE
  • Leonardo im Cabrio
  • Diego Federico
  • Cheesy
  • JÆCK
  • MaxFinn
  • ARRIE

Pop, German pop, alternative rock and dance. Recent releases include Pinker Punker, Par Excellence and Love You for a Long Time.

Partners

Good partners make better experiences.

HR tech · Linz

TeamEcho

TeamEcho is a smart mood barometer for companies: it shows how teams are doing and where leaders should act. We bring TeamEcho to companies that want to take employee feedback seriously.

Meet us at the HR Inside Summit

14–15 October 2026 · Hofburg Vienna

Book a meeting at the summit

Event · Vienna

HR Inside Summit

Austria's largest HR event, with more than 2,000 HR professionals at the Hofburg. BEST-XP was main partner in 2018 and is on site again in 2026 together with TeamEcho.

hrsummit.at ↗

About

Portrait of Bernhard Strasser

Bernhard Strasser, MA

Founder & Managing Director

Bernhard founded BEST-XP in February 2018 to give companies one partner for digital solutions, business development and brand. Today BEST-XP has a broad network in the food, tech and music industries, and with the Strasser Music Group its own label and sync catalogue.

BEST-XP on LinkedIn ↗

Contact

Let's talk.

Emailoffice@best-xp.com
Phone+43 676 939 6004
OfficeWiedner Hauptstraße 53/16
1040 Vienna, Austria